Capabilities
From the first connection
to the final deliverable.
Strategy, talent, creative and execution — built as one connected system.
Creator Strategy + Casting
Audience fit / creator discovery / vetting / outreach
Creator Campaigns
Negotiation / creative / production / posting / reporting
Brand × Talent Partnerships
One-offs / ambassadors / sponsorships / long-term relationships
Experiential + IRL
Streams / events / creator experiences / cultural activations
Creative Strategy
Concepts designed for the creator, platform and audience
Campaign Management
End-to-end coordination from brief through delivery
How we work
One system.
Five moves.
01Identify
Objective, audience, opportunity
02Connect
Creators, communities, cultural fit
03Create
Native concepts worth watching
04Execute
Negotiation through delivery
05Measure
Performance, learning, next move
Not a roster.
A network.
Socket builds the right mix of creators, talent partners, communities and collaborators around the objective — not around a fixed roster.